May 3, 2026
In this episode of the Untrapped Podcast, Keith Kalfas shares a powerful perspective from his 16th season in the landscaping business: running a service business is about more than profit — it’s about trust, gratitude, integrity, and learning how to serve customers from the right mindset.
After completing a $7,350...
Apr 27, 2026
Profit isn’t about greed—it’s about survival, and sometimes even saving a marriage. In this game-changing episode of the Untrapped Podcast, Keith Kalfas sits down with serial entrepreneur, business strategist, and FRAP founder Joshua Latimer. Discover the real-world strategies and frameworks behind FRAP...
Apr 23, 2026
Landscaping businesses don’t fall behind because of the work—they fall behind because there’s no clear system behind it; in this episode, Keith Kalfas breaks down how he turned a single lead into a $19,500 job from first call to final payment, showing how to capture clients on the spot, send clean quotes that...