Feb 6, 2025
In this episode, Keith opens up about the rollercoaster ride of building and running his own landscaping business. You’ll hear about why he now schedules all his landscaping quotes for Mondays. It's part of a strategy to bring more sanity into his hectic schedule and ensure that he’s not just drowning in work but enjoying life.
Keith dives into those early days of hardcore hustle when he was grinding seven days a week to keep things afloat. Whether you’re in the landscaping business or any other venture, you probably know the strain it can put on your personal life — missing dinners with family and events with friends. That's where his newfound love for batching tasks comes in. By tackling quotes all in one day, he's improved efficiency and reclaimed some downtime.
He also doesn’t shy away from the challenges—like managing employees, dealing with unexpected problems, and the nerve-wracking task of raising prices. These are real-talk moments that many small business owners face, and Keith shares his journey with humor and honesty.
Whether you’re a seasoned entrepreneur or starting, Keith’s stories about figuring out how to make better money in less time and dealing with the daily chaos of running a business will resonate. He wraps it all up with a reminder to be grateful, stay committed, and always keep pushing forward. So, grab your headphones, get comfy, and enjoy this episode full of real-life insights and inspiration!
Check out these episode highlights:
00:00 - Adopting Batching for Efficiency and Balance
03:24 - Monday Quote-Only System Success
06:28 - "Struggles in Legalizing Small Businesses"
13:14 - "Seeking Rock Star Employees"
14:55 - Launching New Crew: Monday Rollout Plan
20:55 - Newlywed Arguments and Hurt Feelings
24:41- Prioritize Selfishness for Business Success
28:05 - Weekend Motivation and Mike Andes Recognition
Key
Takeaways:
-
Efficient Batching: Discover how dedicating a single day to client quotes can enhance your time management, allowing for deeper focus and increased productivity throughout the week.
-
Work-Life Balance: Transitioning quotes to a fixed schedule has helped reclaim personal time without sacrificing business success, marking a significant shift towards a healthier work-life balance.
-
Growth through Challenges: Hear stories on navigating the complexities of scaling a business, from handling employee challenges to making tough pricing decisions while maintaining a committed and grateful mindset.
Resources and Websites:
Unstrapped Alliance - https://www.keithkalfas.com/alliance
🙋♂️Get My Free Landscaping Business Startup Video
Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
Transcript
(Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast)
Keith Kalfas [00:00:07]:
We're live. What's up? This is Keith Kalfus with the Unstrapped
podcast. Hope you guys are doing awesome. In this video, I wanna
talk about why I'm only doing landscaping quotes on Mondays now in
my business. And I hope you're doing well. I hope you're enjoying
your week. This is that time of year where you're over the hump,
over the hundred days of hell, they call it, from the break of the
spring in, like, April 1 all the way to July 4 where you're running
nonstop to just book out as many clients as you can and get the
business to a just a good positive cash flow. If you notice that in
the first few months of the season in your business, you're not
really clearing much of a profit because if your business is
anything like mine, you've got year-end taxes, then first quarter
taxes, all your insurance policies are renewing.
Keith Kalfas [00:00:58]:
And the next thing you know, you have a ton of expense. Then coming
into, like, late June and then in July, that's when you break into
the profit. And then just that you gotta hustle. It's like getting
a plane off the ground. But, nonetheless, I was always doing quotes
on Saturdays and Saturdays only, working six, seven days a week in
my landscape business, seven days a week for sure, the first three
years just to get the business off the ground, then five years
always constantly working. And I know you guys know what that's
like. You're hustling. And let me know if you can hear me
clear.
Keith Kalfas [00:01:28]:
I got this new studio environment set up. I'm testing some stuff.
So I apologize if the sound is a little bit off, but I'll be fixing
it as time goes. But I was out late at night and in the evenings
doing quotes every single day after work, destroying my personal
life, destroying my family life, basically never being at the
dinner table with my wife and, missing family events, and things
like that. So I said, it is impossible to only do quotes once a
week. How is this gonna work? Then I started learning about
batching and listening to audiobooks about getting things done and
being efficient and time management. And I learned that if you let
things pile up and then batch them into one or two days a week,
then you get on a specific train of thought or cord a cord, and
then you can bang stuff out with a lot of proficiency and
efficiency. I started doing that with Saturday quotes.
Keith Kalfas [00:02:14]:
I said there's no way customers are gonna wait all the way till
Saturday. It worked. It actually worked. And so I'd run the
business all week, and then I go out on myself, or there might be
some guys finishing something up. But I usually I'd be out by
myself on Saturday doing quotes. What's up, guys? I see all your
comments coming in here. And I would go bang out, you know,
anywhere from 10 to 15 quotes on a Saturday, sell a bunch of work,
and book us out. Well, after a few years of doing this and being
totally burned out and not even experiencing what it's like to have
a weekend to myself, I wasn't complaining because I was happy, and
I'm still happy and super grateful just like you guys are to have
your own business.
Keith Kalfas [00:02:52]:
I mean, be your own boss, make your own hours, and you can make as
much money as you want in your own service business as much as
you're willing to take on. Right? But it started to take its toll
to the point where I was like, the saying, all work and no play
makes Jack a dull boy. It's very true, and I got really frustrated.
And my friend, William, the tree service guy, you see him in my
videos, a guy with the big beard. He's a maniac with the chainsaw.
He was talking about how he only does quotes on Mondays. I'm like,
how do you do that? That's impossible. What do you mean?
Mondays.
Keith Kalfas [00:03:24]:
He's like, well, we work four days a week hard, but then on Mondays
I do quotes. So I'm like, well, I can have the guys go out and work
Mondays without me, and then I'll sell and run the business all
week. But Mondays specifically, I'll do quotes. I was afraid to do
it. And then I started doing it, and I exclusively only do quotes
on Mondays now, and it actually works. Let me know in the comments
below, when do you do quotes? Do you do them after work? Do you do
them on the weekends? Do you pick a specific time? Do you do them
all virtually on Google Earth? Do you have a system of square
footage? I sell landscaping projects, installs and ripouts and
maintenance projects. So for the most part, I have to see what's
going on. I have to lift things up and look underneath and find
out.
Keith Kalfas [00:04:10]:
Right? I gotta be there. And, you know, when you're not there, it
doesn't work. So it's been great, and nothing has changed. And now
we're booked out for two months, and I can't take on any more work.
So I went back, and now I'm working Mondays too, because we were so
booked out and it's interesting. But nonetheless, I really wanted
to test out this new studio environment. I've been working on this
for a long time, kind of getting this all set up here. And I hope
you're enjoying your Saturday.
Keith Kalfas [00:04:40]:
Let me get to some of the comments here. What's up? Launch Gates of
America. Can you guys hear me clear? Give me a thumbs up. Tap the
like button if you can hear me clear. Everything's looking good on
my end. Let me check out my phone here. What's up, Taylor man? Zib
boss. I just noticed I can look on my phone here at the
comments.
Keith Kalfas [00:05:01]:
Yeah, dog. Alright. Sweet, sweet. But all this I'm saying not to be
confused if you are new in your business or just getting started.
Man, I suggest working seven days a week if you can to get as much
momentum going in the business as you can. Keep throwing mud at the
wall to see what sticks. Your attrition rate is normal, which means
things are gonna fall off. You gotta keep throwing mud at that wall
nonstop, nonstop until some good stuff starts sticking, which are
good clients who don't complain about the price.
Keith Kalfas [00:05:31]:
They like you. They appreciate you. Are they willing to pay what
you need to make? They support your business. 80% of the clients
don't even care. It's just a transaction to them. But 20 of them,
you gotta dig through that 80% to get to the 20% of clients that'll
actually kinda make sense for the level you're at in your business.
For me, every single year, I kept getting the guts up to raise the
prices a little bit more, a little bit more, a little bit more. And
I remember when my wife and I moved out of this crappy little
one-bedroom apartment we were living in, and I was afraid because
our rent was going to double.
Keith Kalfas [00:06:03]:
I was like, how am I gonna afford this? I have no choice but to
raise the prices. The clients are gonna fire me. This is gonna be
so scary. And that was when I just threw my heart over the bar and
went on faith and raised the prices even more, and it happened.
Clients were firing me. They're dropping like flies. So I learned
about the split test, which is you don't raise prices on all
clients. You just raise them on specific clients, and then you
leave other people grandfathered in.
Keith Kalfas [00:06:28]:
And you're tweaking and testing and tweaking and testing. And then
I don't know about you, but some of you you're in your business or
you're just getting started. If you don't have full insurance or
work comp or payroll and all that stuff, you might not even be
paying taxes. You might just be running under the table cash
business. And I encourage you to get above board as soon as you
possibly can. Right? Which you should do it right away immediately.
But what I'm saying is now you have all these extra expenses with
having a legit business and being above board that your entire
business basically implodes on itself. It implodes because there's
not even enough money coming in to support the overhead.
Keith Kalfas [00:07:06]:
So you raise the prices and then the customers fire you, and now
you're freaking out. Right? Because now you just bought a new
truck. What were you doing going out and buying brand new truck?
Because you saw your landscaper buddy, your friends, your friend
got a brand new truck, you're gonna get one too. But you ain't even
got insurance to work comp payroll taxes yet, and you just bought a
new truck. You still didn't make no sense. Now your back's against
the wall. Now you just found out your old lady's pregnant. She
about to have twins.
Keith Kalfas [00:07:30]:
She pregnant with twins. You got a brand new truck and now she
gonna own a house. Wanna house with a baby's room. She wanna paint
that baby's room light blue and have dual cribs. And not only that,
your baby's momma saw it. Robotic vacuums. Robotic vacuums. She
wants two of them, like, one on the top, one in the bottom
floor.
Keith Kalfas [00:07:47]:
She want a big ass hoe. She want the babies right down and right
right around on them robotic vacuums. They're gonna be about
$1,500. Peach, you fucked out. You ain't gonna eat. Eat. Now you're
stressed out. Now you're working eight days a week, and there ain't
even eight days a week.
Keith Kalfas [00:08:01]:
And now you get home, she's hitting you over the head with a frying
pan because you ain't never there. You're never there. You
workaholic asshole. All you do is work. You ain't never
hear from me or the family, you piece of shit. And you're like, I'm
trying. I'm trying.
Keith Kalfas [00:08:17]:
You go and look at yourself in the mirror. In the bathroom,
brushing your teeth all angry. Start punching yourself in
the head saying, you worthless loser. You base a shit.
But I'm trying my hardest. Nobody gives a shit how hard you're
trying. In everybody's eyes, you're a loser. And when you're a
winner, nobody cares. But they care when you're losing because they
only care about how it affects them. That's all they care about is
their comfort. So you better shape up or you better ship out.
Sponsor:
More of the Untrapped podcast right after this.
I created a group called the Untrapped Alliance where we go live
every other Wednesday night in a controlled environment. I'm sick
of scrolling on social media. I'm sure you are too. Let's get
focused on our businesses. We already started the group, so if you
join it, keithkalfas.com/alliance, you can get access to the
replays. And the bonus is we're gonna have special guest experts
who run multiple 6 and 7 figure businesses. They're gonna come out
and teach us how to do sales, marketing, persuasion, close higher
ticket jobs. These are people who got their shit together.
And I'm really excited to have them on. Go to
https://www.keithkalfas.com/alliance. I'll see you on the Wednesday
night call. Let's go.
This is Untrapped with Keith Kalfas.
Keith Kalfas [00:09:32]:
So the secret to all this, just go figure out how to just make more
money in less time. You just gotta figure out how to make triple
the money in the same amount of time. How do you do that? You gotta
hire employees. You know, when I hire an employee, I have a stack
of 32 pages that they have to sign with ink. The payroll, the media
release form, background check, drug screen, submitting their
driver's license and background for the DMV to make sure that they
can adequately drive. And so you can let show that to your
insurance company. Gag orders, basically noncompete clause, job
application. What is it? I just said background check.
Keith Kalfas [00:10:14]:
And it's just a whole bunch of stuff, and you gotta sit there.
You're printing all that shit up or you have your office manager do
it. Right? And then they sign it all. You've gotta train them.
Motherfucker. Go weed whip. And you tell a guy this is your new
employee. Now be really careful.
Keith Kalfas [00:10:29]:
This is Mrs. Jones' house, and her air conditioning unit is a
hundred and four degrees out. Be careful at missus Jones' house.
Come here. Come here, Joe. Where are you going, Joe? Put down the
cigarette. I told you there's no smoking on customers' properties.
It's right here in page 42 in the company policy and the employee
handbook that I stayed up for six months making you. See? No
smoking.
Keith Kalfas [00:10:50]:
If you wanna smoke, do it after work. You can smoke in the truck,
just not on the customer's property. Find a cigarette, buddy.
You're gonna get fired. But, listen, come over here. Missus Jones
has an air conditioning unit, and it's not a complete it's
something's broken out of the bag. There's wires sticking out of
it, and there's grass growing through the wires. This is a weed
whip.
Keith Kalfas [00:11:12]:
And if you weed whip that grass, it's gonna rip the wires out of
the air conditioning unit. And then missus Jones, who's 85 years
old, isn't gonna have any fucking air conditioning. And you know
what that means? Mister Jones is in there on oxygen, and he's 87. I
love I'm sorry. I'm not trying to be disrespectful here. I
apologize. I'm just cracking jokes. Mister Jones is 87, and he
can't go without air conditioning.
Keith Kalfas [00:11:38]:
I showed you not to weed with the lines on the air conditioning
unit. And then what happens? Tell me. What happened? Anybody please
in the comments?
Keith Kalfas [00:11:48]:
You get a call on Wednesday. Missus Jones and Mister Jones have not
had any air conditioning in their house since Friday. Their house
has been a hundred and five degrees. They're dripping in sweat, and
nobody told you about this. And now you gotta run over there. You
gotta call an air conditioning guy to come and fix that, cost you
$300, and apologize profusely. And then you ask your employees,
hey. Hey, Joe. I thought I told you not to weed - whip the air
conditioning. You the wire this was not good. You caused this.
Well, I don't know. I have no idea.
Keith Kalfas [00:12:21]:
They know he doesn't even know. So you ask the other guy, and the
other guy's go, oh, I saw him weed whip it. I saw him weed-whip it.
I saw I saw it with my own ass. Why didn't you tell me?
Keith Kalfas [00:12:30]:
You didn't tell me this? They didn't tell you nothing. You know
why? Because they forgot. Because they were about to go do lunch
and go look at Jimmy John's Taco Bell with sour cream with hot
sauce back. They don't care about you or about your business,
but there's a solution to this. There's a solution.
Keith Kalfas [00:12:49]:
The solution is building a company culture, a company culture where
people love to come to work at your business. They love coming and
working their ass off in a hundred and five degree weather for $14
an hour. They won't even show up for $14 an hour, by the way. They
won't even show up for 15, 17, 18. They want 25 plus bonuses,
and they won't. They want a company vehicle. So you what you
do is you say, listen, man.
Keith Kalfas [00:13:14]:
I can't really afford all that. I can't afford to give you about a
I gave you $17 an hour for the bonuses and Christmas bonus. I'll
buy you lunch, and please, will you just come work for me? I need
some help here. I can't get this shit done all by myself. But every
now and then again, if you're still watching, if you haven't left,
you find some pretty amazing employees that are rock stars. Why?
Because you've upgraded your identity. You've upgraded your
standards and what you will and will not tolerate. And now you're
excited about your business.
Keith Kalfas [00:13:49]:
It's working. You're making money. You've crossed the 6 figure
mark, which mean you're doing over a hundred grand a year. Now
you're making a hundred and 40, hundred and 50, hundred and 80 5
grand. You might cross $2.25, 2 70 5. I don't know what
your business is at. You can let me know in the comments below. You
get some rock stars that come in. You're like, oh my god.
Keith Kalfas [00:14:11]:
This new employee is the savior of my business. You get on the
phone with your wife. He's amazing, honey. I can't believe
it. She's like, really? Is he really? You're a new guy. He's
doing a great job. Dude, he's doing a weed whipping and trimming.
He knows all the accounts already. He's climbing up and down the
ladder, trimming the bushes. He's amazing. I literally have found
the one who's gonna make it out. We're gonna be able to go on
vacation, babe.
Keith Kalfas [00:14:34]:
So you tell your wife on the phone. We're gonna be able to go on
vacation. He's gonna run a crew. I'll pay him $21 an hour. The day
comes. You just invested in a new truck. It's really just your old
truck, but you invested and you clean it up. You spray-painted the
bumper.
Keith Kalfas [00:14:55]
Right? You got the old the paints all chipped off from the bottoms
with white spray paint, a little bit of black spray paint, scrub
the grims, a little bit of aluminum colored spray paint that baby
crispy dog. Call up your insurance company. Everything's good to
go. It's only gonna cost you $500 a month more to run this extra
crew. You got all the accounts set up. The customer's a happy shit
doubt. You get a fresh shiny set of keys made for them. Monday
morning is the day you launch a new crew.
Keith Kalfas [00:15:33]:
Now it's gonna be your crew and his crew. Your crew and his
crew. I doubled the revenue. Doubled the money. Monday morning
is the day. Cannot wait. Can't wait, folks. Can you wait? I
couldn't wait.
Keith Kalfas [00:15:50]:
Monday morning rolls around. 07:30 AM. You open up the garage door.
You go to the shop. You get everything up going, and you can't wait
for fucking Joey. You're a big success now. Everything's on the
line, man. 08:30 rolls around. Where the fuck is Joey?
Keith Kalfas [00:16:10]:
Pull out your phone. Joey's a great guy. He's always here on time.
Maybe he just got held up. Maybe it was too many red lights. Maybe
Joey's dog was thrown up, and his wife was hitting him over the
head with a frying pan. 09:00 rolls around your yard. You had to
leave.
Keith Kalfas [00:16:24]:
Right? You're now you you're like, what's going on with Joey? I
just spent all this money and launched another crew. Where the fuck
is Joey? Ten thirty rolls around. You've done called Joey five, six
times. You've texted him. Joey. Joey. I gave you a raise. I know
that you was coming to run a crew. Everything was gonna be
perfect. No sign of Joey. No sign of fucking Joey. Where the
fuck is Joey? Sorry. Two days go, why? No sign of Joey.
Keith Kalfas [00:16:59]:
You done stressed out? You canceled the plans with your old lady.
If you got kids, your kids are crying at you. You're the worst
fucking dad in the world to hate you now. You ain't going to Disney
World no more, motherfucker. You know why? Because you put all
your eggs in one basket and depending on Joey.
Keith Kalfas [00:17:16]:
Joey got a DUI. You just found out even though you drug tested him,
Joey was out all night drinking, and he was taking the wrong type
of pills that he shouldn't I don't even know where he got them.
Joey was doing 90 on the freeway while intoxicated and just drifted
off into the side of a semi-truck. Joey shows up to work. It's not
Monday. It's Thursday morning. Joey shows up to work.He's like,
Joey, I'm glad you're here. What happened, man? I was just I
was I was so worried about you. You got new gray hairs. You're only
23, motherfucker. You got gray hairs popping out your head. Shit.
Joey. He even give Joey a hug, and then you look at Joey's car.
Keith Kalfas [00:18:02]:
What's going on with Joey's car? What the hell is that? There's big
ass tire marks on the side of Joey's car, and there's dents all
over the those are the biggest tire marks I ever there's rubber
tire marks on here. Joey's like, I was, I fell asleep at the wheel
on the freeway, and I ran into a semi truck, and I was high on
pills, and I, I've got a problem, Kelfish. Joey's got a problem.
Are you gonna trust to put Joey in that truck now? I don't think
so. So now you gotta find a new fucking Joey. There's a lot of
Joeys. No. There's not.
Keith Kalfas [00:18:41]:
So times that by ten, and then you got 10 crews, dawg. That's gonna
be you at Disney World with your family. Even one of your kids'
names is gonna be Joey. It's gonna be Martha, Lavinia, and fucking
Joey. And there's your wife right there. Time to go to the
Disney World. And you're gonna be shaking. You got three cell
phones and shit just like cowfish. Three. Look one, two, three.
Sneaking off. Honey, I gotta take a piss real bad. She's like,
you you've been drinking a lot of water. You you you wouldn't pee
three times in the past. I was like, no.
Keith Kalfas [00:19:13]:
I gotta take a piss real bad again. You don't even gotta take a
piss. You're sneaking off around the side of the bathroom.
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This is Untrapped with Keith Kalfas.
Keith Kalfas [00:20:18]:
What's going on over there? Your business is now consuming you. Your business has consumed you, and now your wife's taking a ring off, throwing at you across the park, screaming right in the middle of Disney World. I hate you, you bastard.
Keith Kalfas [00:20:30]:
And you're like, oh my god. I just I just spent $6,000 on fucking
Disney World, and my wife's screaming at me. My kids hate
me. I'm a fucking piece of shit I hate.
Keith Kalfas [00:20:40]:
No. No. Be a grown ass man here. Calm the fuck down. You're a man.
You control your emotions. You created this problem. Now you deal
with it. Put your ring back on, woman. Put it back
on. Put your ring back on, woman.
Keith Kalfas [00:20:55]:
When I first married my wife, we used to get in some fights, man.
My wife took off her ring and threw it across our little tiny
apartment. She couldn't throw out very far because we basically
lived in this little tiny ass comp apartment where we were like
that, bro. And it hurt my feelings so bad. So bad. She took the
ring. She threw it at me. So I'm gonna go back and live at my
mom's. And then one time, I got so fucking mad. I got sick of
being a nice guy. You know what I said? I said, go and fucking do
it then because I'm sick of this shit.
Keith Kalfas [00:21:30]:
I'm trying my best woman. I'm working a hundred hours a week. I
went fucking nuts, dude. I started ripping all the pictures off the
walls in my apartment and shit. Go back to your fucking mom's
house. I don't give a fuck. I snapped. I went nuts.
Keith Kalfas [00:21:44]:
I got the keys to my truck. She tried to block the door of our
little apartment. She's leaning against the door. No, dear. Not
going nowhere, you fucking asshole. I should get out of the way or
I'll jump out the window. We was living in two stories at that
time. Two-story building. I got in my old piece of shit truck,
the Blue Goose, rust all over it, barely even ran 330,000 miles.
There was Kalfas, Peeled up. Took off. She's texting me 800 times.
I'm trying to get a landscape business off the ground here, folks.
My woman's texting me, you piece of shit. I fucking hate you.
I fuck. I'm fucking I'm gonna divorce you, you fuck. Do you better
not use it?
Keith Kalfas [00:22:25]:
She's threatening to fucking throw my shit all over the front lawn
and everything, and I think she did it too. Right? I went where did
I go? Straight to my dad's house. Knock on the door. 01:00 in the
morning. My dad opens the fucking door. He's like, Keith, what's
going on? It's it's 01:00 in the morning. And I'm sitting there. My
phone's on silent.
Keith Kalfas [00:22:49]:
You fucking piece of shit, you asshole. I and my wife I said,
I don't get I said, I love have I ever told you how much I
love you, dad? He's like, oh, come on in. I'll make you some
macaroni and cheese. I said, macaroni and cheese, it's 01:30 in the
morning, motherfucker. Can I sleep on your couch, dad? Dad let me
in. Dad. Nothing like dad.
Keith Kalfas [00:23:21]:
My dad's a little crazy just like me. So I go and I spent two days
and nights at dad's house. It was the most peaceful two days I ever
had in my life. It was two days of pure fuck it. That's what it
was. The whole two days, my wife was calling me. Hey, Machu
Picchu. That turned real quick into, oh my god. I'm so
sorry. Please come back. Oh my god. I know you're trying to start a
landscaping business. I just feel like you don't love me anymore.
You're never home.
Keith Kalfas [00:23:52]:
But I didn't even care. It was over. I was over. I was over it. Just chilling at dad's house, and dad loved it. He goes, hey, cowfish. I'll make your breakfast.
Keith Kalfas [00:24:08]:
There I was eating breakfast with dad again. I felt like everything
was gonna be okay. And I head down way down where I live, my
apartment's on fire, and I my wife's packing all my shit. Getting a
landscape business off the ground is the hardest thing I ever it's
not the hardest thing ever, but it's hard getting a business off
the ground because everybody hates you. Everybody thinks you need
to be my wife is Chaldean. She has 18 family events a year minimum.
They've got a family event in like two hours. I gotta get out of
here and go to another family event.
Keith Kalfas [00:24:41]:
So you gotta become incredibly selfish for like two to three years
in high levels of communication with the people that you love and
say, listen here, I love you, I love you, I love you, and I love
you. I love all of you. And I'm getting a business off the ground,
and this is gonna take every ounce of energy that I have and don't
have for probably the next one to three years. So I can only be at
the most important family event. I will be at your birthday party,
but I will not be at your fucking birthday party and all the way. I
gotta work seven days a week to get this shit popping, and no one's
gonna do it except for you. And if you don't do it, you're just
gonna be broken. No one's gonna care.
Keith Kalfas [00:25:26]:
And it's like but then there comes a day. You got your debt paid
off. Your bills are paid. You got money in the bank and food in the
fridge. Your credit score is coming back. You've got a brand new
truck that you can actually afford. You've launched a second crew.
You've got an office place.
Keith Kalfas [00:25:44]:
You finally got a house and you're finally getting shit together
and you're getting all this shit. And you're like, you wake up one
morning on a Saturday, and your mind is blown how far you've come
in just a couple years. Your life went from a place that was a
living hell to a place that is a living hell. Not really. It's all
about perception. The happiest times in your life can be when
you're going through a lot of shit. Right? There are people who
have everything that you could ever think that you'd ever want and
their life sucks. But nonetheless, I think gratitude is the secret
behind all of this.
Keith Kalfas [00:26:24]:
Things turned around in my business when I got a % committed and
took full responsibility. Things turned around in my marriage when
I got a % committed and I looked at my wife through the eyes of
love, and I said, I love you. Like, I had no more psychological
backdoors. I wasn't like, if anything doesn't work out, I'm
gonna get the fuck out of here, and I'll go sleep with my
dad's. That's what I used to think. Anytime this bitch go
crazy, I just get the wiggle. Uh-uh.
Keith Kalfas [00:26:52]:
Now I shut the door, I say. Listen here, woman. I've had enough of
your wives cracking, yelling at me like that. Meet me downstairs in
about twenty minutes. Actually, meet me downstairs right now. You
learn the way these women work. She just wants your attention. Did
you know you're gonna give your woman literally just a few minutes
of attention per day, but it's gonna be a % pure present,
undivided, loving, caring, devotional attention. You just
look in her eyes and and say, how did your day go? And there
you go.
Keith Kalfas [00:27:36]:
Well, that'll take about an hour of her just telling you about how
her day went and all this and this and then. And by the time she's
all done, she goes, you're the best husband I ever could have
dreamed of. And you just smoke the big ass joint with her. I don't
smoke joints, but I have and, actually, I never really have, but I
probably should. Anyways. Alright. This has been fun, my friends.
Oh, oh, my camera's shutting off.
Keith Kalfas [00:28:05]:
I'm overtime, folks. I hope you're having a great weekend. I hope
you're crushing it. I hope you're achieving all of your life's
goals and mandates and dreams and all the things that you promised
yourself that you were going to do in this life even though you're
busy as hell? Mike Andes is here. Just gave me $5. Thank you, Mike
Andes. Anybody here don't know who Mike Andes is? Well, he's the
young millionaire guy on YouTube. He's got a he's got, like, 80
crews and some McDonald's franchise type of loan and landscape
business and motherfucker.
Keith Kalfas [00:28:36]:
It's crazy. Thank you, Mike Andes. Anyways, I see all your
comments. And any of you here that ever, message me, if I don't
respond, please don't say Oh, Geek Kalfus is an asshole. He never
responds. And I'm busy as fuck, man. I'm here. I I try.
Sometimes in the winter, I sit down for, like, four hours and
get back there. Hey, man. I'm sorry. It's been four months, but I'm
getting back to you. I've got a little tiny YouTube channel, a
hundred thousand subscribers. You maybe have a 80,000 following
total, and there's so many messages coming in. I can't get back to
everybody. But I do read all your message, and I totally
appreciate.
Keith Kalfas [00:29:12]:
And when you keep poking, if you message repeatedly, I'll get you
and I'll get back to you. Come to the GIE Expo twenty twenty-one
Louisville, Kentucky. I'll be there. A lot of people here in the
chat will be there. It's the biggest green industry event in The
United States every single year now. You get 50% off your tickets
if you go to keithkelphys.com/resources. Find g I e x one there,
and then you get 50% off your tickets. Anyways, I'm about to jump
off here, and that was so fun.
Keith Kalfas [00:29:40]:
I think I'm gonna change the title of this video now to Keith
Kalfas. This is crazy. Alright. Later, guys.