Apr 20, 2023
Are you looking to up your marketing game and recession-proof your business? Look no further than the latest episode of this podcast, featuring entrepreneur and marketing expert David Carroll. In this episode, David shares his insights on how to find your superpower in business, the importance of consistent branding, and his recession-proof marketing strategy. He also discusses the value of time and how to allocate it wisely in order to achieve success. With his wealth of knowledge and experience building successful businesses, David provides practical and actionable advice that you won't want to miss. Tune in now to learn how to take your business to the next level!
"What people need to realize right now is touching less people more. That's recession-proof marketing, " - David Carroll
Topics Covered:
- The book that changed David's life
- Finding your superpower in your business
- How DOPE Marketing started
- Recession-proof marketing strategy
- Why you need to be consistent in your branding
- What's harder than running a business
- Consistency is key
- Marketing and advertising budget
- Allocating your time to your business and personal life
Key Takeaways
"What I do know is there are things that cost
time. And there are things that cost money. And the most important
number you need to know is 14 for it's how many minutes you have in
the day, as a human, you got to eat, you got to sleep, you got to
shit and you got to spend some time with people you care about.
Outside of those four things you get to allocate where you're
spending those minutes. And the the lower you are in business, the
more of those minutes you're gonna have What's your most valuable
currency, it's not your dollars in your pocket, it's your time
where you allocate those minutes in the beginning of your business,
you're gonna find you're trying to earn your minutes back and you
can do that with money." - David
"He said one thing to me, one out of the two things, the first one that stuck with me, he's like, you know, back in 2016, when people were talking about growing their business and all these online courses and live events, he goes, Yeah, I went to all that shit. And I'm not saying anything about anybody else. But while everybody else just kept learning more about it, I actually went out and did the shit. I actually just did it. He's like, it's not rocket science. And then another thing he said to me, which was powerful asides from, you know, him just taking the action and taking the risk was, he said, you know, Keith, what I've done, because you've built two multimillion dollar businesses, you said, 1000s and 1000s of people have done this before me. It's not like I'm the first person to invent the wheel, bro. Like, people have figured this shit out." - Keith
Connect with David
Website:
https://www.dopemarketing.com/
Facebook:
https://www.facebook.com/DopeMktg/
Instagram:
https://www.instagram.com/dopemktg/
Youtube:
https://www.youtube.com/channel/UCwhQCqt3WGZN-skFCnvE2RA
Connect with Keith
Instagram:
https://www.instagram.com/keithkalfas/
Facebook:
https://www.facebook.com/thelandscapingemployeetrap
Website:
https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resouces and Websites:
🙋♂️Get My Free
Landscaping Business Startup Video Series
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https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
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How to
Guide: https://www.keithkalfas.com/16
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