Apr 27, 2026
Profit isn’t about greed—it’s about survival, and sometimes even saving a marriage. In this game-changing episode of the Untrapped Podcast, Keith Kalfas sits down with serial entrepreneur, business strategist, and FRAP founder Joshua Latimer. Discover the real-world strategies and frameworks behind FRAP...
Apr 23, 2026
Landscaping businesses don’t fall behind because of the work—they fall behind because there’s no clear system behind it; in this episode, Keith Kalfas breaks down how he turned a single lead into a $19,500 job from first call to final payment, showing how to capture clients on the spot, send clean quotes that...
Apr 14, 2026
Landscaping businesses don’t lose money because they can’t do the work—they lose money because they say “yes” to the wrong customers.
In this episode, Keith Kalfas breaks down his exact process for qualifying leads over the phone—so you stop wasting time on dead-end quotes and start closing jobs faster with...
Apr 9, 2026
Most people don’t struggle in business because they lack skill—they struggle because they don’t believe they’re worth more.
In this raw and honest episode, Keith Kalfas shares the gritty, behind-the-scenes story of going from broke, in debt, and on the edge of eviction… to building a thriving business. From...
Apr 8, 2026
If there’s one formula that truly determines your happiness (and success) as a business owner, it’s this: capacity equals demand.
What does that mean?
It’s simple. If you have too much capacity—too many employees, too much equipment—and not enough demand from customers, life gets stressful and you start losing...