The Untrapped Podcast With Keith Kalfas: Mack Landscaping & Lawn Care

Mack Landscaping & Lawn Care | Talk Real Life Business & Power Moves

Nov 19, 2024

On this episode of The Untrapped Podcast, host Keith Kelfas talks with Cornell from Mack Landscaping and Lawn Care, currently attending the Lawntrepreneur Academy event in Novi, Michigan. Cornell shares his journey from Pittsburgh, Pennsylvania, where he grew up learning lawn care from his grandmother to starting his own lawn care business in 2016. They discuss the importance of having commercial auto insurance, leveraging online platforms like Google for business growth, and the significance of investing in oneself through continuous learning. Cornell also highlights the value of creating a supportive network and taking action to overcome excuses and setbacks. The conversation provides insights into both the personal and professional development necessary for running a successful business in the lawn care industry.

"Know your worth and embrace it. You’re not just valuable to your industry, but to yourself, your family, the world, and to God. When you truly recognize your worth, it elevates how you see yourself—and that confidence fuels your growth."
-Cornell Mack

Topics Covered:

Cornell's Lawn Care Journey
Starting a Lawn Care Business
YouTube and Podcasting Success
Networking and Personal Growth
Tips for Lawn and Landscape Business
Avoiding the Trap of Comparison
Recognizing Your Worth
Overcoming Challenges and Self-Doubt
The Power of Knowledge and Mentorship
Investing in Yourself
The Importance of Insurance

Key Takeaways

Network and Build Relationships: Always be willing to introduce yourself and connect with other industry professionals. This can open doors, create opportunities, and facilitate personal and business growth. Attend live events, conferences, and expos to meet and learn from others in your industry.
Self-Belief and Determination: Believe in your vision and stay dedicated to it, even when others don’t understand or support you. Use your self-belief to fuel your persistence and overcome obstacles.
Value Continuous Learning: Leverage free resources available online to gain knowledge and improve your business skills. Consider investing in paid content, courses, or coaching if free resources aren’t sufficient.

Embrace Innovation and Adaptability: Be open to trying new things and be adaptable in your business approach. Don't see change as a threat; rather, see it as an opportunity for growth.

Prioritize Organization: Use CRM tools to manage your customer relationships and optimize your operations. Stay organized to maximize efficiency and reduce unnecessary stress.

Connect with Cornell Mack

Youtube: @mack_landscaping412
Instagram: https://www.instagram.com/mack_landscaping412
Website: macklandscaping412.com

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas