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The Untrapped Podcast With Keith Kalfas

Welcome to the Untrapped Podcast with Keith Kalfas

Jun 3, 2024

In today's episode,  I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path.

I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith 


Topics Covered:

00:00 Community recognizes Keith's impact and authenticity.

05:43 Struggling with demanding boss and financial dishonesty.

08:11 Establish boundaries, work smarter, prioritize well-being.

11:16 Set aside 30% for taxes and raise prices.

15:31 Raising prices to cover travel and density.

17:35 Struggles lead to a desire for a better life.

21:00 Overcoming hardship, finding identity, and making accurate decisions.

22:59 Embrace life's challenges and seek rewards.


Key Takeaways

πŸš€ **Know Your Worth**: Keith shares his personal journey of realizing his worth in the landscaping business. Understanding your value is crucial for success in any industry.

πŸ“ˆ **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth.

🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.


Resources and Websites: 

πŸ™‹β™‚οΈGet My Free Landscaping Business Startup Video Series HereπŸ‘‡

Landscaping Course

How to Guide:

Get Jobber:

Get Ballard:

Easy Budgeting Blueprint:

Smartphone Video Creation Guide:

Identifying Your Superpower:

Become An influencer And Monetize Your Expertise: