Apr 20, 2024
In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services.
Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry.
Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.
"You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."
- Austin Douglas
Topics Covered
- The Business of Poison Ivy Remediation and Arborist Insights
- Unique Challenges and Solutions in Green Industry Services
- Navigating Customer Interactions and Sales in Niche Services
- The Misadventures of DIY Poison Ivy Removal
- Safety First: Electrical Hazards and Best Practices
- From Poison Ivy to Mosquitoes: Expanding Business Horizons
- Discovering Biological Controls for Pest Management
- Marketing Magic: Crafting Memorable Commercials
- The Future of Ditch the Itch: Expansion Plans and Challenges
- Securing Big Clients: A Deep Dive into Mosquito Control Jobs
- Innovative Approaches: Drones in Agriculture and Beyond
- Elevate Applicate: Revolutionizing Pesticide Application Education
- The Power of Networking and Continuous Learning in the Green Industry
Key Takeaways:
Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth.
Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.
Resources and Websites:
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Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Level Up Workshop: Keithkalfas.com/levelup