Feb 24, 2025
In this episode, Keith gets real about the tough balance between working for money and chasing what you love. He talks about his journey dealing with jobs that paid the bills versus work that brought him joy. Keith shares some eye-opening insights on whether doing something just for the cash or trying to turn your passion into your paycheck is worth it. He even brings in some tips from the pros on how to juggle financial needs while still following your heart. If you've ever felt stuck doing a job you can't stand or dreamt of making money doing what you love, Keith's got some solid advice to help you figure it out. So, tune in for an honest chat about finding that sweet spot between responsibility and fulfillment.
Check out these episode highlights 💡:
00:00 Growth Through Unwanted Tasks Opens Doors
05:55 Entrepreneurial Insights from Business Experts
08:52 Hidden Opportunities in Daily Work Routine
13:00 Thoughts Alter Water's Molecular Structure
14:52 Profitable Art of Tree Trimming
🔑 Key Takeaways:
🔹 Leverage Unpleasant Work for Future Opportunities: Sometimes, doing work you dislike can open doors to opportunities you love. It can provide the financial stability needed to invest in your passions or elevate your business to the next level with more options.
🔹 Long-term Vision and Responsibility: It's crucial to face responsibilities and have a clear long-term vision. Avoid falling into the trap of Peter Pan syndrome, where reluctance to grow up and take responsibility can hold you back in both personal and professional spheres.
🔹 Success Structures and Reducing Resistance: Success often comes from understanding and creating the right structures. Reducing emotional resistance and building structured ways to solve problems can lead to financial gains and personal fulfillment.
🌐Resources and Websites 🔗:
Untrapped Alliance - https://www.keithkalfas.com/alliance
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Transcript 📝
(Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast)
Keith Kalfas [00:00:06]:
It's this crazy hard truth that I
learned years ago that improved the quality of my life. So I wanna
share it with you. Here's what it is. You might be having a
conversation in your head with yourself that says, I don't like the
money I'm making or what I'm doing. I wanna make more money, but I
wanna do something that I love. I've spent so much time doing stuff
that I hate and still not making the money that I wanna make. I
wanna make great money and do something that I love. I don't wanna
do something just for the sake of money.
Keith Kalfas [00:00:39]:
Now you might be the opposite. You
might be like, I don't care what it is. If it makes a lot of money,
I'll do it. I'll freaking sell my soul for the money. And there are
people that do that. There are people who make tons of money. They
don't feel full of their life videos already gone. They don't
fulfill their life's purpose at all, and they don't even
care.
Keith Kalfas [00:00:59]:
They just can't. They just get a
whole bunch of money. And you know what everybody else says? You
know what society tells them? Wow. You're a superhero. You're so
smart. You're so great. You're such an achiever. You're
outstanding.
Keith Kalfas [00:01:12]:
And you know what they say? Well,
yes, I am because I make a lot of money. I make so much money it's
because I'm a genius. I must be fulfilling my life's purpose. And
look at all these people looking up to me. And because you make a
lot of money yeah. You know what? But if you don't spend time with
the people that you love and look them in the eyes and be present
with them and get them a card that says thank you. I appreciate
you. Since I make a lot of money, let me pay for lunch.
Keith Kalfas [00:01:42]:
Let me buy everybody dinner and then
act like I didn't do shit. There's fun things you can do when you
make a lot of money. But the reason I'm saying this is because I
have five x my income. I don't know. It's steadily going up.
Anyways, never mind. It's not about me. It's about you.
Keith Kalfas [00:02:08]:
Here's my point. If you say I want
to do something that I love and make money, I don't wanna do that.
I hate that. I don't want anything to do with that. That sucks. I
don't wanna learn how to do that just to make money. Here's the
tough part. Where are you at right now? Are you doing something
that you hate and not making the money that you want? Wouldn't it
be a lot better to get because you know what money creates?
Options.
Keith Kalfas [00:02:36]:
If you do something that you don't
like doing and you get good at it and you can make a lot more
money, now you can make more money and have more options to do more
of the stuff that you love to do, to invest in the things you
always invest in, to give and create value for and contribute at a
level that you dreamed of. It opens up doors. Kinda like Jordan
Peterson said one time. He's talking about this Peter Pan syndrome
thing. I was like, somebody, they don't wanna grow up. They don't
wanna face responsibility. And it's okay because they're like, man.
You're young, still figuring it out that a person gets into their
mid-twenties.
Keith Kalfas [00:03:13]:
They still don't wanna face
responsibility. They don't wanna conform to the system, and they
still haven't figured it out. And people still gave them the
benefit of a doubt, it's called. They say, well, maybe he's just a
late bloomer. He just hasn't figured it out yet, but it's okay. He
still got time on his side. He'll figure it out. Then dude gets in
his thirties, and he still hasn't figured it out.
Keith Kalfas [00:03:39]:
And it's still, like, you know,
let's say crying, being a victim, making others people's lives
difficult because you don't wanna face the responsibility that
there's a major part of life that just sucks. And you know what the
good news is? It's across the board for everybody.
AD [00:03:57]:
More of the Untrapped podcast right
after this. Do you need some
serious help focusing on your service business this year? Would you
like to go live in a private group coaching environment that's
focused every other week with myself and special guest experts who
have built multiple $6.07, and even 8 figure businesses? If so, I
would like to extend a special invitation to consider joining my
new private group coaching program called the Untrapped Alliance.
And we're already two months at the time of this recording. Two
months in. And for instance, last week, we had special guest, Steve
Dehant. My friend Steve has a $7,000,000 landscaping business with
60 employees and eight sales guys. They have 05:30AM sales
trainings every Tuesday morning. And Steve came on for two hours,
and he taught our private group how to build your own sales
presentation on an iPad. So, when you sit down with your customer,
you can show them critical mistakes to avoid as the
customer.
You educate them, and you show show
them pictures of your work. You gain trust and build authority. And
by the time you're done with this presentation, the customers will
see it. If you do good quality great quality work, the customers
will see it as a risk to go with anybody else. And Steve was
gracious enough to walk us through this entire process and and
describe how he has built a multimillion dollar business
specifically in how to build rapport and trust and authority with
clients quickly. And he's done this through trial and error for the
past twenty five years. He's mastered it. This guy, you would have
to pay him $1,500 an hour to even get an hour coaching call with
him, and he got on for two hours in our live private group, and the
members loved it. I loved it.
It was incredible. He had me in tears at one point because he was
talking about how, you know,
incredible. He had me in tears at one point because he was talking
about how here's a guy, nothing was handed to him. He reached in
the trenches and almost lost everything in 02/1989 and built his
business back up from nothing. A few weeks ago, we had another
guest on, Dan A few weeks ago, we had another guest on, Dan Plata,
the home service CFO. He taught us how to hire employees and how to
screen and vet them out and the mindset around growing and scaling
the business, but he also taught us how to understand our numbers
and profit and loss statements and dial in your numbers
strategically, so you get crystal clarity on the math in your
business, and he made it fun. This week coming up, we have special
guest, my friend Eric Reno, who's built a Deca million dollar
roofing empire, and he's gonna teach us his marketing strategies of
how to become five mile famous. He goes all in when it comes to
marketing and advertising. He's gonna show us his best kept secrets
and practices and hold nothing back.
So, I don't take this lightly. I
mean, I feel very thankful that these people I know are willing to
come on because they respect and trust me to share with you and me
everything that they're doing. And that they can't share
everything, but they can within an hour or two share a lot. I mean,
this is invaluable information, and it's a private group coaching
setting that is not garbage social media. I mean, this is a private
Zoom calls. And you get access to all the replays when you join up.
So, this is a monthly paid membership group. And so, you get in,
you pay.
Right now, the introductory
investment is only $97 a month. So it's about $50 per call. And so
if you could get in and learn some stuff that could make you an
extra, I don't know, you say the number, $20.50, hundred, hundred
and $50 this year. I don't know the size of your business, but the
stuff that we're learning, if implemented, I can't make you any
promises, but if implemented is hyper valuable. So this program
costs me money to put together. I pay for the software, the
systems. I have a media team that I pay that helped me put this
together. And so I have hard costs involved here, but I love doing
this.
So if you're interested, open up
your browser right now and type in KeithKalfus.com/Alliance, and
I'll see you inside of the next call. And remember, you get access
to the replays immediately as soon as you sign up, and you'll be
part of the group. See you there.
This is Untrapped with Keith
Kalfas.
Keith Kalfas [00:08:34]:
I remember real quick. I wanna
interject real quick. People will lie to you. I remember having
this conversation when I was in my like, about 24. I was telling
the owner of a landscape company I worked for. I spent too many
years working for other people, and he was like, hey. Everybody get
goes to work. Right? You say you wanna have your own business and
all.
Keith Kalfas [00:08:52]:
Even if you do that, you gotta get
up and go to work. Look at me. I'm at work. We all get up, and we
all go to work. But there was something he wasn't telling me. He
wasn't saying, look over at me in the passenger seat of the truck
and be like, did you know for a very small amount of money and some
ambition and and awareness, you could go start your own landscaping
business and say la vie to me, and you can go make, like, five or
you could make 10 times. You can make unlimited amount of money
compared to what you're making right now. He went about to say that
to me, so he was speaking out of the side of his mouth.
Keith Kalfas [00:09:27]:
Everybody goes to work. Now she
keeps showing up and making me money. I appreciated the job, man.
Any job that I had, any boss that was a landscape boss, man, shout
out. I appreciate you because you helped me get through hard times
when I needed money to pay my bills and pay my rent. And I showed
up, and I did a good job. Thank you. Some of them are my friends'
faith.
Keith Kalfas [00:09:47]:
But, anyways, Jordan Peterson said
this thing. He's like, if you're in your mid thirties and you still
don't wanna take responsibility, it's Peter Pan syndrome. Right?
You don't wanna grow up. When you're in your thirties, there's no
more excuses for you, and nobody cares. And they don't wanna hear
it because they're like, what have you been doing for the past ten
years? Get your act together. Be part a contributor to society.
Right? It's like nobody cares anymore. And then if you get in your
late thirties and you started getting your forties, I don't catch
judgment on anybody because you don't know what people have gone
through or what they're going through, and that's the truth right
there.
Keith Kalfas [00:10:26]:
You gotta do the best you can with
what you know how. Because I have met a lot of brothers, and I get
messages and comments and DMs from brothers and emails that are
going through a lot of stress, and my heart goes out. So, I'm not
judging on anybody. Right? Actually, I feel incredibly grateful.
But here's my point in all this. If you do the hard thing and you
go get around the successful people, let's say you wanna learn how
to do luxury outdoor living spaces. You wanna learn how to build
patios, or you wanna take your business to the next level. You have
to swallow your pride and stop looking at the law of attraction and
abundance.
Keith Kalfas [00:11:01]:
How am I gonna become a
multimillionaire by meditating? You know, matter of fact, I did
sign up for one program a few years ago. It was a quantum coaching
program, and it was kind of expensive. It actually reorganized my
brain in terms of my worthiness of what I believe I'm worth, and
and it helped me understand what I'm gonna share with you right
now. Some things are just structures. Oh, here's an example. Oh, a
lot of things following me. The Osmo packet three. If you're
curious, I love this camera.
Keith Kalfas [00:11:34]:
This bottle of water is a structure.
The bottle, the water inside, you can actually drink it. I can look
at this bottle of water and be so upset that the water isn't
spilling out of it, but it doesn't care because in third density
physical form of consciousness, the way the atoms vibrate, this way
this thing was engineered, it all came from the way it's
constructed, manufactured. Someone invented this, and they
reiterated it many times. No matter how I feel about this, the
water's not gonna spill.
AD [00:12:06]:
More of the Untrapped podcast right
after this. Hey. If you're looking for what is probably the
greatest software ever to run your business on, go to
getjobber.com/keith. You can create proposals, invoices, collect
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right now, open your browser, type in getjobber.com/Keith. And if
after the trial, you decide you wanna sign up with Keith's link,
you'll automatically get 20% off your first six months. So what are
you waiting for? Go to getjobber.com/Keith. This is Untrapped with
Keith Kalfas.
Keith Kalfas [00:13:00]:
Unless you're freaking Superman and
you can shoot lasers out of your eyes. Like, you have to physically
take the cap off and, like, pour the water out. Now there is a
different theory if you read Masaru Emoto, the power of water, and
you study quantum physics and Deepak Chopra and all these different
things, which you can change the molecular structure of the way the
water is structured by your very thoughts and intentions or the way
you speak or vibrate or communicate because your body is 90% water.
So if you're happy and you're joyous and you're chasing your goals
and you're grateful, the molecular structure changes. And also
there's part of a vibration that's outside of physical
consciousness that's affected as well. I'm not too educated on
that. So there's that way you can have an effect. But what I'm
talking about is the physical container is a structure.
Keith Kalfas [00:13:43]:
Right? And it holds water no matter
how you feel. So in the business world, there are people who own
businesses or have investments that are structures that they were
very conscious about. They don't have a deep emotional attachment
to it like a dead end job that they hate or a service business that
they need to work so bad. It's just a structure, and they build it
and they set it up, and they care and they're conscious. And it
creates a result. It solves a problem. It fills a need, and it
creates cash flow. It makes sense, and it creates cash for them to
do other things.
Keith Kalfas [00:14:21]:
So my point is, what if you reduce
the amount of emotional resistance? You say no. You know what? Just
for an example, you might love the idea of, building patios and
stuff. How am I gonna meet with this, guy, Crux Cruise Lawn? Sorry.
That's his proper name. You guys are brilliant. He's built, like, a
luxury outdoor living space patio for, like, Greg Woodstock, the
pond guy. He's meeting with my friend Steve Dehant from PMS Brick
Pavers. I might go over and interview him today or tomorrow
here.
Keith Kalfas [00:14:52]:
And, but this it got me thinking of
that. It's like, you might love the idea of doing that because you
could turn your art into life, and you could but you might hate the
idea of doing that. Like, I never cared about trimming ornamental
trees. My friend William taught me how to do this, and it became
the highest profit margin thing that we do. We can pull weeds and
trim bushes and mow lawns all day and make $6.07, $800 in revenue,
or we can go trim a bunch of ornamental trees and do, like, $34,000
in revenue at, like, the profit margins are insane instead of
making maybe $200 for the day net profit after all your expenses.
You can make $1,200 profit in a day, right, by doing this stuff. So
I was like, I love trimming trees because I can learn how to do it
and I can make money. Now, obviously, you shouldn't just go trim
trees unless you're learning how to properly trim them and prune
them and there's a whole another story.
Keith Kalfas [00:15:51]:
But there's people that would argue
that you shouldn't do anything unless your heart's on board and
you're fully passionate about it and it's what you want. Do you
want it to be a career? I think you gotta do what you gotta do to
get to where you gotta get and do the best with what you know at
the time. If your dream is to eventually run some type of
foundation that helps people on a grand scale, and it's some big
nonprofit organization, what do you gotta do now to get to that
point? Long drawn out stories here.