Jul 20, 2024
Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum.
"Go find customers who can pay what you're worth."
- Keith Kalfas
Topics Covered:
-
Introduction: Realizing the Value of Your Work
-
Facing Rejection: The Reality of Raising Prices
-
Taking Action: Finding the Right Customers
-
Understanding Your Worth: A Pricing Example
Key
Takeaways
- Knowing and Valuing Your Worth:
You may have long-term customers who seem to care about you, but
this doesn’t always translate to them valuing the worth of your
services.
When the time comes to increase your prices to match or even come
close to the industry standard, some clients may choose to leave
instead of paying the increased price.
- Take Action:
Instead of lamenting over clients who refuse to pay what you’re
worth, the focus should be on finding new customers who can and
will pay for your services at your desired rate.
It's crucial to proactively seek out and secure customers who
understand and can afford your pricing.
- Continuous Learning and Adaptation:
The lesson from a landscaping pricing example applies similarly
to window cleaning: setting a minimum price threshold can help in
maintaining profitability and ensuring that your services are being
appropriately compensated.
Adjusting to a new pricing model, like the $700 minimum mentioned,
although challenging, is necessary for growth and
sustainability.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series
Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING
BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence