Feb 25, 2024
In this episode, Keith Kalfas speaks on the importance of developing effective marketing strategies for small businesses, emphasizing the role of networking and attending live events to gain insights. He discusses his seven steps to marketing business which include taking advantage of Google My Business, adopting price transparency, downloading the MailChimp app for email marketing, and making use of ringless voicemail for retargeting existing clients. Keith further emphasizes the need for outsourcing tasks like website building or graphics design to virtual assistants and the importance of delegating tasks to knowledgeable parties rather than attempting to master all roles individually. By being transparent, consistent, and constantly engaging with customers, he suggests businesses can effectively raise their profiles and increase their clientele.
"Success grows from nurturing the low-hanging fruit. Retarget your
existing clients first; they're the seeds of your future harvest.
Stay on their minds, show gratitude, and offer value consistently.
Like a well-tended garden, your efforts will yield abundant
returns."
- Keith Kalfas
Topics Covered:
- Challenges of Small Business Ownership
- Importance of Marketing and Delegation
- Challenges of Self-Employment and Control
- Building Your Marketing Team
- Value of Self-Taught Marketing
- Marketing Struggles and Delegation
- Learning from Mistakes
- Delegation Challenges and Control
- Marketing Budget Importance
- Challenges of Wearing Many Hats
- Importance of Delegation and Outsourcing
- Virtual Assistants' Value
- Importance of Consistent Marketing
Takeaway:
"Utilize these seemingly small strategies—such as garnering positive five-star reviews, leveraging ringless voicemail, and implementing email marketing. Additionally, consider hiring virtual assistants to support your graphic design needs and create compelling flyers. These actions can help you establish an effective marketing system, enabling you to generate revenue consistently. Think of it as a reliable tool that you can access whenever needed, providing you with a constant stream of returns." - Keith Kalfas
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series
Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Easy Budgeting Blueprint: keithkalfas.com/4steps