Apr 27, 2023
In this episode, we sit down with
Kory Ballard, an industry veteran who started his journey in the
field at the age of 14. Kory shares his insights on various aspects
of the business, from attracting and retaining the best talent to
the importance of maintaining a professional image. He also opens
up about the struggles his business faced when it reached $5
million in revenue and how hiring a CFO helped turn things
around.
Join us as we explore the keys to building a sustainable
landscaping business, the distinction between running a business
and having a job in this industry, and the significance of properly
compensating and incentivizing employees. Kory's valuable
experiences and advice provide invaluable takeaways for aspiring
entrepreneurs who dream of creating a multimillion-dollar
enterprise. So let's dive in and uncover the secrets behind
achieving lasting success in the lawn and landscape
industry.
"It's hard work. You've got equipment, you've got people, you got the weather, you've got all the inflation going on and fuel, you're gonna go out and do this and not be profitable, man, just go fishing" - Kory Ballard
Topics Covered:
- How Kory started in the lawn and landscape industry when he was 14 years old
- How to get the best people in the business and how to retain them
- Why it is necessary to look professional
- Why Kory's business wasn't profitable when they reached $5M
- How hiring a CFO help Kory get back in business again
- Building a sustainable landscaping business
- The difference between doing business vs having a job in the landscaping industry
- How to properly pay your employee and set the right expectation on the job
- Incentivizing your employee
- Training your employee
Key Takeaways
"if you incentivize guys to go faster, guess
what? Now you could risk your quality. And so it's always that fine
line of trying to get them to be efficient, give them the right
tools. But I think to your point, though, is communication. Hey,
guys, we've got this project, we really need to wrap it up Friday,
if we could do that. We've got some bonuses in here. You know, it's
as a small company, it's nice to be able to show those guys
exactly." - Kory
"A criteria of the people who watch my videos are just getting started. They're so excited. And I get these messages in my inbox sometime. And I'm so excited because I remember how I felt but with some of these guys, were all I'm gonna do it. I'm gonna grow a multimillion dollar business, just watch me. So from somebody who's just getting started, who that's their vision and their dream, maybe they believe that will make them feel worthy. Or maybe like that'll make people they love proud of them or for any different reason." - Keith
Connect with Kory
Website: https://www.ballard-inc.com/ or
https://perficut.com/team/kory-ballard/
Facebook:
https://www.facebook.com/Perficut/
Podcast:
https://thegreengrindpodcast.libsyn.com/
Instagram:
https://www.instagram.com/kory_ballard/?hl=en
Youtube:
https://www.youtube.com/@BallardInc
Connect with Keith
Instagram:
https://www.instagram.com/keithkalfas/
Facebook:
https://www.facebook.com/thelandscapingemployeetrap
Website:
https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resouces and Websites:
🙋♂️Get My Free
Landscaping Business Startup Video Series
Here👇
Here
https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING
BUSINESS
How to
Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/