Mar 30, 2026
Ever underquoted a job… and instantly regretted it?
That sinking feeling isn’t just about money—it’s your nervous system hijacking your decisions.
In this episode, Keith Kalfas breaks down the hidden psychology behind underpricing, why it keeps you stuck, and how to shift from emotional decision-making to...
Mar 17, 2026
On this episode, Keith interviews Curt Kempton, founder of ResponsiBid, about using automation and data to improve service-business sales and marketing. Curt explains lead sources as inputs at the top of a sales funnel and stresses measuring leads by source, close rate, average ticket price, total volume, and...
Mar 2, 2026
Keith sits down with Fred Hodge Jr., owner of Clearview Washing in New Jersey—an exterior cleaning company that’s been growing since 2004 and now runs up to 26 employees in peak season. Fred breaks down what actually helped him scale: lead gen, hiring, culture, and the systems that keep the business running even...