May 3, 2026
In this episode of the Untrapped Podcast, Keith Kalfas shares a powerful perspective from his 16th season in the landscaping business: running a service business is about more than profit — it’s about trust, gratitude, integrity, and learning how to serve customers from the right mindset.
After completing a $7,350...
Apr 27, 2026
Profit isn’t about greed—it’s about survival, and sometimes even saving a marriage. In this game-changing episode of the Untrapped Podcast, Keith Kalfas sits down with serial entrepreneur, business strategist, and FRAP founder Joshua Latimer. Discover the real-world strategies and frameworks behind FRAP...
Apr 23, 2026
Landscaping businesses don’t fall behind because of the work—they fall behind because there’s no clear system behind it; in this episode, Keith Kalfas breaks down how he turned a single lead into a $19,500 job from first call to final payment, showing how to capture clients on the spot, send clean quotes that...
Apr 14, 2026
Landscaping businesses don’t lose money because they can’t do the work—they lose money because they say “yes” to the wrong customers.
In this episode, Keith Kalfas breaks down his exact process for qualifying leads over the phone—so you stop wasting time on dead-end quotes and start closing jobs faster with...